About the role

Drives the resort’s digital presence, demand generation and brand storytelling across website, search, social and CRM channels.

Key duties & responsibilities

• Plan and execute the annual digital marketing calendar.
• Manage paid media (Google Ads, Meta, TikTok, LinkedIn) and SEO.
• Oversee social channels (Instagram, X, TikTok, YouTube, LinkedIn).
• Produce a content pipeline of photo, video and reels.
• Manage email / CRM campaigns via Salesforce / HubSpot.
• Manage online reputation (TripAdvisor, Booking, Google Reviews).
• Track digital KPIs and ROAS, working with Revenue Manager.
• Coordinate with influencers and content creators.
• Ensure brand and NDPA / NCC ad compliance.

What you'll need

• B.Sc. in Marketing, Mass Communication, Digital Media or related from an NUC-accredited university.
• Minimum 5 years digital marketing, including agency or hospitality brand exposure.
• Google Ads & GA4, Meta Blueprint, HubSpot Inbound, NIMN (Nigerian Institute of Marketing) membership.

Technical skills

Soft skills

Certifications

• Google Ads & GA4, Meta Blueprint, HubSpot Inbound, NIMN (Nigerian Institute of Marketing) membership.

Key performance indicators

• Website direct revenue ≥ 25% of room revenue.
• Organic traffic growth ≥ 15% YoY.
• Social engagement rate ≥ 4%.
• ROAS ≥ 8:1 on paid campaigns.
• Review response time ≤ 24 hours.

Working conditions

Office-based; evening and weekend campaign monitoring; on-property content shoots.

Career path

Director of Marketing → Group Marketing Director.